Google Adsense is a business based programme run by Google that permits publishers in the Google Network of content sites to serve automatic text, image, video, or interactive media advertisement which are targeted to site content and audience. These advertisements are managed, sorted, and controlled by Google. They also generate to make money or earn money accordingly as follows:
If you have a website, blog, article or video and you want to get ads on it to earn some money then you have to apply for Google AdSense for getting ads on your work. You can type and get login in www.googleadsense.com. It is like a filling up a small form. It asks your name, address, website so you have to fill up all the information.
Generally, it takes 4 to 30 business days to review your website/blog/ YouTube. When Google thinks if your website/blog/YouTube is fit to advertise ads then you get approval and the ads are displayed. When someone clicks on ads shown on your website or blog you get paid a cost per click basis it can be anything somewhere $.01 to $2.
Note that the cost per click can be more or less it depends on what types of ads are being shown on your website or blog. It can be highly competitive, medium or less competitive.
How Adsense works let us consider with this website https://askmeloudly.com/ the blog titles with “Real Estate and House for Sale Principles.” See on top of this website and below of this website google Adsense ads are displayed. When somebody clicks on these ads the owner of this website get paid 68 percent of the total cost of the ad and remaining amount google will take it as a commission fee.
Note:- 68 percent of the amount an advertiser pays per click on their ads on your site is your income. The rest is Google’s commission fee.
RPM denoted as Revenue per thousand impressions(RPM) It is calculated by dividing your estimated earnings by the number of page views you got, then it multiplies by 1000. For example, if you earned an estimated $0.15 from 25 page views, then your page RPM will be equal to ($0.15 / 25) * 1000, or $6.00.
CPC denoted as Cost per click. It is widely used in advertising. For example you get 0.02$ for one click and 1$ for another click, then the total clicks are 2 therefore your average CPC is (0.02$ + 1$ )/2 = 0.51$. CPC is another factor in Adsense to decide the performance along with eCPM (Effective Cost Per Mile) and CTR (Click Through Rate).
Cost-per-click (CPC) is the amount you earn when a user clicks on your ad each time. The CPC for any ad is settled by the advertiser, of course, some advertisers may be willing to pay higher per click than others. Afterall it depends on what they’re advertising.
Per Mille means per 1000
CPM denotes Cost per mille. It means to say that an ad on a website 1000 times or impressions. To show ads 1000 times cost is $4. So the cost of showing one ad 1000 times is $4.
Pay Per Click (PPC) . For instance, if you give an ad on google search, the Google shows on its search engine or at the other publisher sites and when somebody clicks on your ad you have to pay for every click. Cost may be anything it depends on competitive keywords that you are bidding. If your keyword is highly competitive then you have to pay high and if it is less competitive keywords then you must pay less.
However, this information will be helpful to understand what is Google Adsense, blog, content writing, RPM, CPC, PPC and to make money.